Awe is a self-transcendent emotion generating a range of benefits at the individual and at the societal level. Yet, research within the domain of intergroup relations is scarce. Across three studies-two experimental and one cross-sectional (total N = 2113)-we explored whether, how and for whom awe is negatively related to prejudice towards sexual minority group members (LGBT individuals) among sexual majority group members (heterosexual people). We found that participants assigned to a nature-induced awe (vs. control, Study 1; vs. control vs. amusement, Study 2) condition reported lower prejudice towards LGBT people. Moreover, Study 2 shed light on the underlying mechanisms through which nature-induced awe leads to lower prejudice, demonstrating the parallel mediating role of self-transcendence and belief in oneness, two constructs related to the promotion of broader group identities, by changing perceptions of the self and the world, respectively. Study 3 revealed that dispositional awe exerted a stronger negative effect on prejudice among heterosexual individuals with less frequent intergroup interactions with LGBT group members. The present investigation provides important insights into the complexity of the relationship between awe and prejudice, revealing that awe could be a powerful tool to reduce prejudice.
Keywords: awe; belief in oneness; prejudice; self‐transcendence; sexual minorities.
© 2025 The Author(s). British Journal of Social Psychology published by John Wiley & Sons Ltd on behalf of British Psychological Society.