The kinetics of photoinduced changes of protein fluorescence of cattle visual pigment was studied in the presence of hydroxylamine. The rate constant of fluorescence increase is proportional to NH2OH concentration when it is less than 0.4 M. It reaches the maximal magnitude (3.3 +/- 1 sec-1) at higher hydroxylamine concentration. Fluorescence increase rate is controlled by the rate of chemical reaction of rhodopsin with hydroxylamine. It is limited by conformational rearrangement of opsin. This rearrangement does not induce absorbance spectrum change of visual pigment, but confers to it the capability to react with NH2OH and NaBH4. Kinetic parameters of this rearrangement (tau 20 degrees C approximately 300 msec, Eact = 19 +/- 2 kcal/mole) coincide with kinetic parameters of diminishing of the photoresponse of artificial lipid membrane modified by fragments of rod outer segments in the temperature range studied (+2 divided by +25 degrees C).