Brand preference and advertising recall in adolescent smokers: some implications for health promotion

Am J Public Health. 1982 May;72(5):491-4. doi: 10.2105/ajph.72.5.491.


A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adolescent
  • Advertising*
  • Australia
  • Child
  • Female
  • Health Promotion
  • Humans
  • Male
  • Memory*
  • Mental Recall*
  • Psychology, Adolescent
  • Smoking*