Social support has been identified as an important factor in cancer. However, the stigma associated with cancer often leads to avoidance behavior and withdrawal of support. This investigation examines perceived social support in a population of 100 breast cancer patients, and anticipated social support among 100 disease-free individuals. Results demonstrate that healthy individuals report assignment of stigma and avoidance behavior directed towards cancer patients, yet they believe they themselves would have a dense network of support to call upon if stricken with cancer. Patients report nonmaterialization of expected support networks, and decreased adjustment due to this subjective experience. In addition, patients assert that the support extended to them is often inappropriate in nature, due to the mistaken assumption on the part of healthy individuals that the most salient concern of a mastectomized woman is the loss of her breast, rather than the fact that she has cancer.