Recent reports suggest that hypnosis may be a useful technique for the treatment of sexual dysfunction. Five distinct strategies for the utilization of hypnosis in sex therapy can be identified: (1) as a diagnostic tool, (2) to improve self-confidence, (3) as an adjunct to behavior therapy, (4) for the direct removal of symptoms, and (5) to facilitate the resolution of neurotic conflicts. Case reports documenting these applications of hypnotic procedures typically fail to include significant information regarding patient variables, symptomatology, the nature of the therapeutic intervention, and criteria for improvement. Although the conclusions provided by these case studies are encouraging, it is essential that the efficacy of hypnotic techniques in sex therapy be evaluated by controlled studies.