Educators in radiologic technology need to become aware of the tremendous influence their teaching abilities have on student learning and professional development. Whether teaching in the classroom, in the clinical area, in a group, or on an individual basis, effective teaching skills are crucial to the student's ability to achieve. As instructors of health care providers, it is incumbent upon us not to become aloof from the practice of radiologic technology. Without the availability of instructors in clinical teaching, "all the rhetoric of the classroom will be without validation and may rise doubt in students' minds" as to our own competencies as health care providers. The technologists of today are role-models for the technologist of tomorrow. The extent to which our profession develops depends upon its educators' abilities to teach.