The opponent-process theory of acquired motivation: the costs of pleasure and the benefits of pain

Am Psychol. 1980 Aug;35(8):691-712. doi: 10.1037//0003-066x.35.8.691.
No abstract available

Publication types

  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Animals
  • Conditioning, Classical
  • Heroin Dependence / psychology
  • Humans
  • Motivation*
  • Pleasure-Pain Principle*