1. Occupational health nursing has evolved against a background of changes in the workplace, health care delivery, and society. 2. One major change is the growing interest among employers for health promotion and wellness programs to manage health care costs. 3. The health Belief Model and levels of prevention provide a framework for health promotion and disease prevention programs at the worksite. 4. Occupational health nurses, using a marketing strategy that incorporates the principles of product, price, placement, and promotion, will enhance their ability to provide successful programs.