Mass media and school interventions for cigarette smoking prevention: effects 2 years after completion

Am J Public Health. 1994 Jul;84(7):1148-50. doi: 10.2105/ajph.84.7.1148.


The long-term cigarette smoking prevention effects of mass media and school interventions were assessed. Adolescents in two communities received both mass media and school interventions; those in two matching communities received only school interventions. Surveys of 5458 students were conducted at baseline in grades 4 through 6 and 2 years after the 4-year interventions were completed, when students were in grades 10 through 12. Students exposed to the media-plus-school interventions were found to be at lower risk for weekly smoking (odds ratio = 0.62, 95% confidence interval = 0.49, 0.78) than those receiving school interventions only, indicating that the effects of the combined interventions persisted 2 years after the interventions' completion.

Publication types

  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adolescent
  • Adolescent Behavior
  • Cohort Studies
  • Follow-Up Studies
  • Health Education / methods*
  • Humans
  • Logistic Models
  • Mass Media*
  • Program Evaluation
  • School Health Services*
  • Smoking / epidemiology
  • Smoking Prevention*