Various models have been proposed by which to understand the phenomenon of sexual coercion within dating relationships. Two are reviewed, including the limitations of each. A third, the situational approach, is outlined as more comprehensive in understanding the problem. One aspect of the model, selective evaluation, is experimentally tested. One-hundred eighty-two college students participated in brief heterosexual interactions and rated each other's behavior in terms of sexual expressiveness, flattery, and interest in future interactions. Behavioral data were also collected to evaluate differences between groups and the role behavioral cues play in the expression and attribution of sexual interest. Results support the hypothesis of selective evaluation in men, and in sexually coercive men in particular. Results are discussed with regard to socialization processes, communication of sexual interest, and recommendations for future research.