A stop-smoking telephone help line that nobody called

Am J Public Health. 1993 Feb;83(2):252-3. doi: 10.2105/ajph.83.2.252.


The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.

MeSH terms

  • Hotlines*
  • Humans
  • Smoking Cessation / methods*