Occupational health nurses can facilitate the design of more effective health promotion programs by utilizing theories of behavior change. Planning a health promotion program based on the Social Learning Theory includes an assessment of personal as well as environmental factors that influence behavior. The motivation of employees to make behavior changes can be enhanced by raising their awareness of the problem, engaging clients in the process of goal setting, and making self-satisfaction conditional on a certain level of performance. Goal setting with attainable subgoals creates and sustains self-motivation, which can lead to larger, future goals. Interpreting the consequences of health behavior can be an incentive for individuals who value the perceived effects of lifestyle changes.