The purpose of this study was to gain a better understanding of the contribution of parental socialization processes and gender to children's interest in physical activity using Eccles' expectancy-value model of motivation. An additional purpose was to examine the nature of these relationships among children of a lower socioeconomic level, a sample that has been under-represented in pediatric exercise research to date. Fourth-through sixth-grade children (N = 107) from a large metropolitan school district were participants in this study and completed questionnaires assessing attraction to physical activity, perceived physical competence, and perceptions of their parents' physical activity beliefs and behaviors. Multivariate regression analyses revealed a significant relationship between parental socialization processes and children's perceived physical competence and attraction to physical activity. Gender differences were also identified and were primarily related to liking of the exertional characteristics of physical activity and exercise. These findings are consistent with theory and research regarding parental and gender-role socialization during childhood.