A smoking intervention counseling program was applied among asbestos-exposed male smokers younger than 65 years of age to examine the effect of an intervention based on risk communication. Intervention subjects (n = 431) were invited to a health status checkup combined with physician-delivered smoking intervention counseling. Control subjects (n = 141) received no intervention. After 1 year, 5% of the responders in the intervention group, versus 3.4% in the control group, had stopped smoking. Corresponding conservative estimates were 3.5% and 2.6%, respectively. The quitters had been exposed to a higher "dose" of asbestos but had smoked less, and for a shorter period, than had the continuing smokers. Counseling by a general physician increased successful quitting threefold, compared to counseling by a physician in a specialized institution. These results suggest a potential for smoking cessation among subjects at high risk of lung cancer due to asbestos exposure. General practice care may be an appropriate setting both for identification of such subjects and for intervention.