The purpose of this study was to examine consumer satisfaction with health care service during labor and delivery. An exploratory study was conducted by obtaining information from 191 couples who were hospitalized at one medical center in southern Taiwan. A Consumer Satisfaction Questionnaire with three additional open questions developed by the authors and a Social Support Scale modified from the Family APGAR Index were administered. Factor analysis identified the following three factors most often associated with consumers' satisfaction with labor and delivery during hospitalization: (1) the Supply of Equipment, (2) the Participants in the Delivery and (3) the Management of the Ward. Moreover, the level of couples' satisfaction with hospitalization during labor and delivery was significantly correlated with high professional support. Suggestions are also made for future efforts in quality of care and consumer satisfaction.