The effectiveness of a media-led intervention to reduce smoking among Vietnamese-American men

Am J Public Health. 1997 Jun;87(6):1031-4. doi: 10.2105/ajph.87.6.1031.


Objectives: This study evaluated an anti-tobacco campaign targeting Vietnamese men in San Francisco, Calif.

Methods: The intervention included Vietnamese-language media, health education materials, and activities targeting physicians, youth, and businesses. Evaluation involved pretest and posttest cross-sectional telephone surveys and multiple logistic regression analyses designed to identify variables associated with smoking and quitting.

Results: At posttest, the odds of being a smoker were significantly lower (odds ratio [OR] = 0.82, 95% confidence interval [CI] = 0.68, 0.99), and the odds of being a quitter were significantly higher (OR = 1.65, 95% CI = 1.27, 2.15), in San Francisco than in a comparison community.

Conclusions: Despite modest success, further efforts are needed to reduce smoking among Vietnamese-American men.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Adult
  • Aged
  • Cross-Sectional Studies
  • Emigration and Immigration
  • Health Education / methods*
  • Humans
  • Logistic Models
  • Male
  • Mass Media*
  • Middle Aged
  • Multivariate Analysis
  • Newspapers as Topic
  • Smoking Cessation / methods*
  • Socioeconomic Factors
  • Teaching Materials*
  • Television
  • United States
  • Videotape Recording
  • Vietnam / ethnology