An informational versus monetary incentive in increasing physicians' response rates

Psychol Rep. 1997 Dec;81(3 Pt 1):968-70. doi: 10.2466/pr0.1997.81.3.968.


This study examined return rates for a cancer prevention survey by pediatricians in relation to an informational booklet versus a monetary incentive in the first of a three-wave mailing. Of the 300 surveys sent which included an informational booklet incentive, 189 (64%) were returned. Of the 300 surveys sent which included a $1.00 incentive 227 (79%) were returned, indicating the $1.00 incentive was more effective than the informational incentive in increasing return rates in this sample of physicians.

MeSH terms

  • Attitude of Health Personnel*
  • Health Knowledge, Attitudes, Practice
  • Health Surveys*
  • Humans
  • Motivation*
  • Neoplasms / prevention & control*
  • Neoplasms / psychology
  • Pediatrics
  • Physician's Role*
  • Surveys and Questionnaires