Methodological issues in the application of conjoint analysis in health care

Health Econ. 1998 Jun;7(4):373-8. doi: 10.1002/(sici)1099-1050(199806)7:4<373::aid-hec348>;2-j.


This paper adds to an increasing literature on methodological questions addressed in the application of conjoint analysis (CA) in health care. Three issues are addressed: ordering effects; internal validity; and internal consistency. The results of an application of CA in a primary care setting provide no evidence that the ordering of scenarios was important. Evidence was found of both internal validity and internal consistency. In addition, individual preferences were found to be determined by experiences, which raise potentially important questions regarding the elicitation and use of such preferences in economic evaluation.

Publication types

  • Comparative Study
  • Research Support, Non-U.S. Gov't

MeSH terms

  • Appointments and Schedules
  • Family Practice / organization & administration*
  • Health Services Research / methods*
  • Medical Records / standards*
  • Models, Statistical
  • Patient Satisfaction / statistics & numerical data*
  • Primary Health Care / organization & administration
  • Scotland
  • Surveys and Questionnaires
  • Time Management