Fluoride toothpastes that fight cavities have become common. The current competition among products is for the additional benefits they can offer--with antitartar and whitening leading the way. Toothpastes serving special populations have been increasing and now include desensitizing dentifrices, natural toothpastes, smokers toothpastes, and one designed for people with xerostomia. The newest toothpastes are multibenefit products that include among their properties a clinically demonstrated anti-gingivitis effect--such as Crest Gum Care and Colgate Total, which was recently cleared by the Food and Drug Administration for antiplaque/antigingivitis as well as anticaries effects.