Designing an effective counteradvertising campaign--Massachusetts

Cancer. 1998 Dec 15;83(12 Suppl Robert):2742-5. doi: 10.1002/(sici)1097-0142(19981215)83:12a+<2742::aid-cncr16>;2-a.


In this report, the author reviews the major lessons from the Massachusetts tobacco counteradvertising efforts. Ms. Miller ties in the Massachusetts three-pronged campaign of youth prevention, adult cessation, and public support with focus group-tested counteradvertising strategies.

MeSH terms

  • Adolescent
  • Adolescent Behavior
  • Adult
  • Advertising*
  • Focus Groups
  • Humans
  • Mass Media
  • Massachusetts
  • Smoking Cessation
  • Smoking Prevention*
  • Tobacco Industry*