This study aimed to determine the knowledge, attitudes and behaviour of medical imaging technologists (MITs) in Western Australia regarding alcohol. The WA population of 220 MIT members of the Australian Institute of Radiography was surveyed by mail in 2004. Specific questions were devised and piloted covering knowledge of alcohol, alcoholic content and drink size, and related personal behaviour. Responses were obtained from 91 MITs. Overall, they had a good knowledge of key facts related to alcohol. However, this did not always translate into appropriate attitudes and behaviour related to dealing with alcohol abuse. While statistically significant differences were not found according to sex, age group or location (metropolitan or rural), some trends were apparent. This study has found that MITs are not currently as equipped as they should be to be part of the health promotion model of education.