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Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach.
Front Psychol. 2021 Feb 19;12:612717. doi: 10.3389/fpsyg.2021.612717. eCollection 2021.
Front Psychol. 2021.
PMID: 33679528
Free PMC article.
Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising.
Guixeres J, Bigné E, Ausín Azofra JM, Alcañiz Raya M, Colomer Granero A, Fuentes Hurtado F, Naranjo Ornedo V.
Guixeres J, et al. Among authors: bigne e.
Front Psychol. 2017 Oct 31;8:1808. doi: 10.3389/fpsyg.2017.01808. eCollection 2017.
Front Psychol. 2017.
PMID: 29163251
Free PMC article.
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Virtual Reality in Marketing: A Framework, Review, and Research Agenda.
Alcañiz M, Bigné E, Guixeres J.
Alcañiz M, et al. Among authors: bigne e.
Front Psychol. 2019 Jul 5;10:1530. doi: 10.3389/fpsyg.2019.01530. eCollection 2019.
Front Psychol. 2019.
PMID: 31333548
Free PMC article.
Review.
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Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals.
Dini H, Simonetti A, Bigne E, Bruni LE.
Dini H, et al. Among authors: bigne e.
Front Hum Neurosci. 2023 May 10;17:1160981. doi: 10.3389/fnhum.2023.1160981. eCollection 2023.
Front Hum Neurosci. 2023.
PMID: 37234601
Free PMC article.
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Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket.
Saffari F, Kakaria S, Bigné E, Bruni LE, Zarei S, Ramsøy TZ.
Saffari F, et al. Among authors: bigne e.
Front Neurosci. 2023 Feb 16;17:1062980. doi: 10.3389/fnins.2023.1062980. eCollection 2023.
Front Neurosci. 2023.
PMID: 36875641
Free PMC article.
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EEG theta and N400 responses to congruent versus incongruent brand logos.
Dini H, Simonetti A, Bigne E, Bruni LE.
Dini H, et al. Among authors: bigne e.
Sci Rep. 2022 Mar 16;12(1):4490. doi: 10.1038/s41598-022-08363-1.
Sci Rep. 2022.
PMID: 35296710
Free PMC article.
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The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors-An EEG and VR Study.
Saffari F, Zarei S, Kakaria S, Bigné E, Bruni LE, Ramsøy TZ.
Saffari F, et al. Among authors: bigne e.
Brain Sci. 2023 Jun 8;13(6):928. doi: 10.3390/brainsci13060928.
Brain Sci. 2023.
PMID: 37371406
Free PMC article.
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