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Perceived effectiveness of cessation advertisements: the importance of audience reactions and practical implications for media campaign planning.
Davis KC, Nonnemaker J, Duke J, Farrelly MC. Davis KC, et al. Health Commun. 2013;28(5):461-72. doi: 10.1080/10410236.2012.696535. Epub 2012 Jul 19. Health Commun. 2013. PMID: 22812702 Clinical Trial.
The impact of workplace smoking bans: results from a national survey.
Farrelly MC, Evans WN, Sfekas AE. Farrelly MC, et al. Tob Control. 1999 Autumn;8(3):272-7. doi: 10.1136/tc.8.3.272. Tob Control. 1999. PMID: 10599571 Free PMC article.
Getting to the truth: evaluating national tobacco countermarketing campaigns.
Farrelly MC, Healton CG, Davis KC, Messeri P, Hersey JC, Haviland ML. Farrelly MC, et al. Am J Public Health. 2002 Jun;92(6):901-7. doi: 10.2105/ajph.92.6.901. Am J Public Health. 2002. PMID: 12036775 Free PMC article.
Youth tobacco prevention mass media campaigns: past, present, and future directions.
Farrelly MC, Niederdeppe J, Yarsevich J. Farrelly MC, et al. Tob Control. 2003 Jun;12 Suppl 1(Suppl 1):i35-47. doi: 10.1136/tc.12.suppl_1.i35. Tob Control. 2003. PMID: 12773784 Free PMC article. Review.
The effects of state counterindustry media campaigns on beliefs, attitudes, and smoking status among teens and young adults.
Hersey JC, Niederdeppe J, Evans WD, Nonnemaker J, Blahut S, Farrelly MC, Holden D, Messeri P, Haviland ML. Hersey JC, et al. Prev Med. 2003 Dec;37(6 Pt 1):544-52. doi: 10.1016/j.ypmed.2003.07.002. Prev Med. 2003. PMID: 14636787
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