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Cognitive responses to positively and negatively framed health messages: a thought-listing study.
Brown MG, Gold RS. Brown MG, et al. Among authors: gold rs. Psychol Health Med. 2014;19(6):724-9. doi: 10.1080/13548506.2013.871305. Epub 2013 Dec 17. Psychol Health Med. 2014. PMID: 24345327
Why we need to rethink AIDS education for gay men.
Gold R. Gold R. AIDS Care. 1995;7 Suppl 1:S11-9. doi: 10.1080/09540129550126786. AIDS Care. 1995. PMID: 7632780
The link between judgments of comparative risk and own risk: further evidence.
Gold RS. Gold RS. Psychol Health Med. 2007 Mar;12(2):238-47. doi: 10.1080/13548500600568183. Psychol Health Med. 2007. PMID: 17365903
Unrealistic optimism and event threat.
Gold RS. Gold RS. Psychol Health Med. 2008 Mar;13(2):193-201. doi: 10.1080/13548500701426745. Psychol Health Med. 2008. PMID: 18350464
Perceived likelihood of experiencing a desirable versus undesirable outcome.
Gold RS. Gold RS. Psychol Rep. 2013 Oct;113(2):525-7. doi: 10.2466/04.07.PR0.113x18z5. Psychol Rep. 2013. PMID: 24597445
Trait valence and the better-than-average effect.
Gold RS, Brown MG. Gold RS, et al. Psychol Rep. 2011 Dec;109(3):734-8. doi: 10.2466/07.27.PR0.109.6.734-738. Psychol Rep. 2011. PMID: 22420108 Clinical Trial.
When does event valence affect unrealistic optimism?
Gold RS, de Sousa PN. Gold RS, et al. Psychol Health Med. 2012;17(1):105-15. doi: 10.1080/13548506.2011.582503. Epub 2011 Jul 11. Psychol Health Med. 2012. PMID: 21745029
Explaining the effect of event valence on unrealistic optimism.
Gold RS, Brown MG. Gold RS, et al. Psychol Health Med. 2009 May;14(3):262-72. doi: 10.1080/13548500802241910. Psychol Health Med. 2009. PMID: 19444704
Changing perception of average person's risk does not suffice to change perception of comparative risk.
Aucote HM, Gold RS. Aucote HM, et al. Among authors: gold rs. Psychol Health Med. 2008 Aug;13(4):461-70. doi: 10.1080/13548500701694227. Psychol Health Med. 2008. PMID: 18825584 Clinical Trial.
Event valence and unrealistic optimism: further evidence.
Gold RS, Martyn K. Gold RS, et al. Psychol Rep. 2004 Oct;95(2):464-6. doi: 10.2466/pr0.95.2.464-466. Psychol Rep. 2004. PMID: 15587209
The effect was of the same direction and magnitude as that found by Gold and Martyn (2003) using the single-question measure. ...
The effect was of the same direction and magnitude as that found by Gold and Martyn (2003) using the single-question measure. ...
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