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Systematic review of the effectiveness of mass media interventions for child survival in low- and middle-income countries.
Naugle DA, Hornik RC. Naugle DA, et al. Among authors: hornik rc. J Health Commun. 2014;19 Suppl 1(sup1):190-215. doi: 10.1080/10810730.2014.918217. J Health Commun. 2014. PMID: 25207453 Free PMC article. Review.
Improving vaccination coverage in urban areas through a health communication campaign: the 1990 Philippine experience.
Zimicki S, Hornik RC, Verzosa CC, Hernandez JR, de Guzman E, Dayrit M, Fausto A, Lee MB, Abad M. Zimicki S, et al. Among authors: hornik rc. Bull World Health Organ. 1994;72(3):409-22. Bull World Health Organ. 1994. PMID: 8062399 Free PMC article.
Perceptions of severity of diarrhoea and treatment choice: a comparative study of HealthCom sites.
Yoder PS, Hornik RC. Yoder PS, et al. Among authors: hornik rc. J Trop Med Hyg. 1994 Feb;97(1):1-12. J Trop Med Hyg. 1994. PMID: 8107166
Symptoms and perceived severity of illness as predictive of treatment for diarrhea in six Asian and African sites.
Yoder PS, Hornik RC. Yoder PS, et al. Among authors: hornik rc. Soc Sci Med. 1996 Aug;43(4):429-39. doi: 10.1016/0277-9536(95)00408-4. Soc Sci Med. 1996. PMID: 8844944
Evaluating the program effects of a radio drama about AIDS in Zambia.
Yoder PS, Hornik R, Chirwa BC. Yoder PS, et al. Among authors: hornik r. Stud Fam Plann. 1996 Jul-Aug;27(4):188-203. Stud Fam Plann. 1996. PMID: 8875732
Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective.
Nabi RL, Southwell B, Hornik R. Nabi RL, et al. Among authors: hornik r. Health Commun. 2002;14(4):429-49. doi: 10.1207/S15327027HC1404_2. Health Commun. 2002. PMID: 12375770
Can we measure encoded exposure? Validation evidence from a national campaign.
Southwell BG, Barmada CH, Hornik RC, Maklan DM. Southwell BG, et al. Among authors: hornik rc. J Health Commun. 2002 Oct-Dec;7(5):445-53. doi: 10.1080/10810730290001800. J Health Commun. 2002. PMID: 12455763 Free PMC article.
The effectiveness of gateway communications in anti-marijuana campaigns.
Yzer MC, Cappella JN, Fishbein M, Hornik R, Ahern RK. Yzer MC, et al. Among authors: hornik r. J Health Commun. 2003 Mar-Apr;8(2):129-43. doi: 10.1080/10810730305695. J Health Commun. 2003. PMID: 12746037 Free PMC article.
Some reflections on diffusion theory and the role of Everett Rogers.
Hornik R. Hornik R. J Health Commun. 2004;9 Suppl 1:143-8. doi: 10.1080/1081070490271610. J Health Commun. 2004. PMID: 14960411 No abstract available.
Cancer information scanning and seeking behavior is associated with knowledge, lifestyle choices, and screening.
Shim M, Kelly B, Hornik R. Shim M, et al. Among authors: hornik r. J Health Commun. 2006;11 Suppl 1:157-72. doi: 10.1080/10810730600637475. J Health Commun. 2006. PMID: 16641081
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