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Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption.
Murukutla N, Turk T, Prasad CV, Saradhi R, Kaur J, Gupta S, Mullin S, Ram F, Gupta PC, Wakefield M. Murukutla N, et al. Tob Control. 2012 Jan;21(1):12-7. doi: 10.1136/tc.2010.039438. Epub 2011 Apr 20. Tob Control. 2012. PMID: 21508418
Global anti-smoking campaigns urgently needed.
Mullin S. Mullin S. Lancet. 2011 Sep 10;378(9795):970-1. doi: 10.1016/S0140-6736(11)61058-1. Epub 2011 Jul 7. Lancet. 2011. PMID: 21741699 No abstract available.
Smokers' responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries.
Wakefield M, Bayly M, Durkin S, Cotter T, Mullin S, Warne C; International Anti-Tobacco Advertisement Rating Study Team. Wakefield M, et al. Tob Control. 2013 Jan;22(1):24-31. doi: 10.1136/tobaccocontrol-2011-050171. Epub 2011 Oct 12. Tob Control. 2013. PMID: 21994276
A personal testimonial ad performed more variably, as many smokers did not appreciate that the featured woman's lung cancer was due to smoking or that her altered physical appearance was due to chemotherapy. ...
A personal testimonial ad performed more variably, as many smokers did not appreciate that the featured woman's lung cancer was due t …
Using a smokeless tobacco control mass media campaign and other synergistic elements to address social inequalities in India.
Turk T, Murukutla N, Gupta S, Kaur J, Mullin S, Saradhi R, Chaturvedi P. Turk T, et al. Cancer Causes Control. 2012 Mar;23 Suppl 1:81-90. doi: 10.1007/s10552-012-9903-3. Epub 2012 Feb 15. Cancer Causes Control. 2012. PMID: 22350861
Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: do demographics, smoking characteristics and cultural differences matter?
Durkin S, Bayly M, Cotter T, Mullin S, Wakefield M. Durkin S, et al. Soc Sci Med. 2013 Dec;98:204-13. doi: 10.1016/j.socscimed.2013.09.022. Epub 2013 Oct 3. Soc Sci Med. 2013. PMID: 24331900
I 'like' MPOWER: using Facebook, online ads and new media to mobilise tobacco control communities in low-income and middle-income countries.
Hamill S, Turk T, Murukutla N, Ghamrawy M, Mullin S. Hamill S, et al. Tob Control. 2015 May;24(3):306-12. doi: 10.1136/tobaccocontrol-2012-050946. Epub 2013 Dec 13. Tob Control. 2015. PMID: 24335477
Male smoker and non-smoker responses to television advertisements on the harms of secondhand smoke in China, India and Russia.
Murukutla N, Bayly M, Mullin S, Cotter T, Wakefield M; International Anti-SHS Advertisement Rating Study Team. Murukutla N, et al. Health Educ Res. 2015 Feb;30(1):24-34. doi: 10.1093/her/cyu044. Epub 2014 Aug 13. Health Educ Res. 2015. PMID: 25122618
Responses to antismoking radio and television advertisements among adult smokers and non-smokers across Africa: message-testing results from Senegal, Nigeria and Kenya.
Perl R, Murukutla N, Occleston J, Bayly M, Lien M, Wakefield M, Mullin S. Perl R, et al. Tob Control. 2015 Nov;24(6):601-8. doi: 10.1136/tobaccocontrol-2014-051682. Epub 2014 Sep 2. Tob Control. 2015. PMID: 25184685
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