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Brand logo recognition by children aged 3 to 6 years. Mickey Mouse and Old Joe the Camel.
Fischer PM, Schwartz MP, Richards JW Jr, Goldstein AO, Rojas TH. Fischer PM, et al. Among authors: rojas th. JAMA. 1991 Dec 11;266(22):3145-8. JAMA. 1991. PMID: 1956101
Psychological considerations in colonoscopy.
Wagner PJ, Kenrick JB, Rojas T, Woodward LD. Wagner PJ, et al. Prim Care. 1995 Sep;22(3):479-89. Prim Care. 1995. PMID: 7501721