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Page 1
Calcium-dependent activation of Pyk2 by hypoxia.
Beitner-Johnson D, Ferguson T, Rust RT, Kobayashi S, Millhorn DE. Beitner-Johnson D, et al. Among authors: rust rt. Cell Signal. 2002 Feb;14(2):133-7. doi: 10.1016/s0898-6568(01)00253-4. Cell Signal. 2002. PMID: 11781137
The molecular basis of O2-sensing and hypoxia tolerance in pheochromocytoma cells.
Conrad PW, Conforti L, Kobayashi S, Beitner-Johnson D, Rust RT, Yuan Y, Kim HW, Kim RH, Seta K, Millhorn DE. Conrad PW, et al. Among authors: rust rt. Comp Biochem Physiol B Biochem Mol Biol. 2001 Feb;128(2):187-204. doi: 10.1016/s1096-4959(00)00326-2. Comp Biochem Physiol B Biochem Mol Biol. 2001. PMID: 11207433 Review.
Regulation of CREB by moderate hypoxia in PC12 cells.
Beitner-Johnson D, Rust RT, Hsieh T, Millhorn DE. Beitner-Johnson D, et al. Among authors: rust rt. Adv Exp Med Biol. 2000;475:143-52. doi: 10.1007/0-306-46825-5_14. Adv Exp Med Biol. 2000. PMID: 10849656
Defeating feature fatigue.
Rust RT, Thompson DV, Hamilton RW. Rust RT, et al. Harv Bus Rev. 2006 Feb;84(2):98-107, 165. Harv Bus Rev. 2006. PMID: 16485808
Customer-centered brand management.
Rust RT, Zeithaml VA, Lemon KN. Rust RT, et al. Harv Bus Rev. 2004 Sep;82(9):110-8, 138. Harv Bus Rev. 2004. PMID: 15449860