Message framing and sunscreen use: gain-framed messages motivate beach-goers.
Detweiler JB, Bedell BT, Salovey P, Pronin E, Rothman AJ.
Detweiler JB, et al. Among authors: salovey p.
Health Psychol. 1999 Mar;18(2):189-96. doi: 10.1037//0278-6133.18.2.189.
Health Psychol. 1999.
PMID: 10194055
Clinical Trial.
Tversky & D. Kahneman, 1981). A. J. Rothman and P. Salovey (1997) relied on prospect theory to predict that messages highlighting potential "gains" should promote prevention behaviors such as sunscreen use best. ...
Tversky & D. Kahneman, 1981). A. J. Rothman and P. Salovey (1997) relied on prospect theory to predict that messages highl …