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Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.
Morley B, Niven P, Dixon H, Swanson M, Szybiak M, Shilton T, Pratt IS, Slevin T, Hill D, Wakefield M. Morley B, et al. Health Educ Res. 2016 Apr;31(2):121-35. doi: 10.1093/her/cyw009. Epub 2016 Mar 8. Health Educ Res. 2016. PMID: 26956039 Free PMC article.
Effects of nutrient content claims, sports celebrity endorsements and premium offers on pre-adolescent children's food preferences: experimental research.
Dixon H, Scully M, Niven P, Kelly B, Chapman K, Donovan R, Martin J, Baur LA, Crawford D, Wakefield M. Dixon H, et al. Pediatr Obes. 2014 Apr;9(2):e47-57. doi: 10.1111/j.2047-6310.2013.00169.x. Epub 2013 Apr 29. Pediatr Obes. 2014. PMID: 23630014
Effects of mass media campaign exposure intensity and durability on quit attempts in a population-based cohort study.
Wakefield MA, Spittal MJ, Yong HH, Durkin SJ, Borland R. Wakefield MA, et al. Health Educ Res. 2011 Dec;26(6):988-97. doi: 10.1093/her/cyr054. Epub 2011 Jul 5. Health Educ Res. 2011. PMID: 21730252 Free PMC article.
Community junior sport sponsorship: an online experiment assessing children's responses to unhealthy food v. pro-health sponsorship options.
Dixon H, Scully M, Wakefield M, Kelly B, Pettigrew S. Dixon H, et al. Public Health Nutr. 2018 Apr;21(6):1176-1185. doi: 10.1017/S1368980017003561. Epub 2017 Dec 6. Public Health Nutr. 2018. PMID: 29208078
Do larger graphic health warnings on standardised cigarette packs increase adolescents' cognitive processing of consumer health information and beliefs about smoking-related harms?
White V, Williams T, Faulkner A, Wakefield M. White V, et al. Tob Control. 2015 Apr;24(Suppl 2):ii50-ii57. doi: 10.1136/tobaccocontrol-2014-052085. Epub 2015 Feb 25. Tob Control. 2015. PMID: 28407612 Free PMC article.
The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults' food preferences: a randomised controlled trial.
Dixon H, Scully M, Wakefield M, Kelly B, Pettigrew S, Chapman K, Niederdeppe J. Dixon H, et al. BMC Public Health. 2018 Dec 20;18(1):1399. doi: 10.1186/s12889-018-6298-4. BMC Public Health. 2018. PMID: 30572864 Free PMC article. Clinical Trial.
Adolescents' exposure to paid alcohol advertising on television and their alcohol use: exploring associations during a 13-year period.
White V, Azar D, Faulkner A, Coomber K, Durkin S, Livingston M, Chikritzhs T, Room R, Wakefield M. White V, et al. Addiction. 2017 Oct;112(10):1742-1751. doi: 10.1111/add.13873. Epub 2017 Jul 6. Addiction. 2017. PMID: 28544093
Investigating Single- Versus Multiple-Source Approaches to Communicating Health Messages Via an Online Simulation.
Jongenelis MI, Pettigrew S, Wakefield M, Slevin T, Pratt IS, Chikritzhs T, Liang W. Jongenelis MI, et al. Am J Health Promot. 2018 May;32(4):979-988. doi: 10.1177/0890117116673819. Epub 2016 Nov 3. Am J Health Promot. 2018. PMID: 27810949 Clinical Trial.

They also reported significantly greater change preexposure to postexposure on the 2 behavioral beliefs that they should (Δ M = 0.25 vs Δ M = 0.09) and would (Δ M = 0.23 vs Δ M = 0.00) reduce their current alcohol consumption ( P < .001). Further, t

They also reported significantly greater change preexposure to postexposure on the 2 behavioral beliefs that they should (Δ M = 0.25 …
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