Pleasantness, activation, and sex differences in advertising.
Whissell C, McCall L.
Whissell C, et al.
Psychol Rep. 1997 Oct;81(2):355-67. doi: 10.2466/pr0.1997.81.2.355.
Psychol Rep. 1997.
PMID: 9354085
Advertisements in men's, women's, girls', and boys' magazines (n = 38,195 words) were scored objectively in terms of 15 measures of linguistic style, e.g., use of common words, use of long words, use of specific words and emotional tone (pleasantness and activation, as measured b …
Advertisements in men's, women's, girls', and boys' magazines (n = 38,195 words) were scored objectively in terms of 15 measures of linguist …