The new Global Information Society increasingly incorporates electronic tools in every walk of life. The e-communication revolution should not be welcomed just because it exists, but rather taken as a possible catalyst to better performance, however that is perceived. Healthcare practitioners must harness the good will & motivation of citizens to play proactive parts in the health & lifestyle management for themselves, their families & their communities. Citizens must recognise that they do not become 'experts' overnight & must work with professional practitioners to the benefit of health status per se. There are still a number of substantial challenges to be faced & a need for considerable parallel & collective development if we (professionals & public) are to contribute effectively together in healthcare in the future.