A pricing strategy to promote sales of lower fat foods in high school cafeterias: acceptability and sensitivity analysis

Am J Health Promot. 2002 Sep-Oct;17(1):1-6, ii. doi: 10.4278/0890-1171-17.1.TAHP-1.

Abstract

Prices of four low fat foods were reduced about 25% and prices of three high fat foods were increased about 10% to determine the impact on food purchases in a Midwestern suburban high school cafeteria to explore the impact of price on purchases. Low fat foods averaged about 13% of total sales. Sensitivity analysis was used to estimate that low fat foods would probably have averaged about 9% of total sales without the reduced price.

Publication types

  • Research Support, Non-U.S. Gov't
  • Research Support, U.S. Gov't, P.H.S.

MeSH terms

  • Adolescent
  • Data Collection
  • Dietary Fats / administration & dosage*
  • Fees and Charges
  • Food / economics*
  • Food Services / economics
  • Food Services / organization & administration*
  • Health Promotion / methods*
  • Humans
  • Longitudinal Studies
  • Midwestern United States
  • Restaurants
  • Schools*

Substances

  • Dietary Fats