PIP: This paper considers only the vital events of demographic measurement, the factors influencing the rate at which those events occur and then investigates the consequences of patterns of these events. It reviews the state of the art of age, period and cohort analysis for demographic dependent variables. Major examples of such analyses are given in both mortality and fertility studies. In the area of mortality the conventional approach to such analysis apears to be well suited to a wide range of applications yielding useful results. The reasons for this suitability are: early childhood experience is important in many major disease and death processes, so that cohorts are legitimately viewed as acquiring early on a certain fixed susceptibility; data sometimes stretch back far enough that stationary standards of age patterns can be developed empirically, and applied to later experience; and, logarithmic or logistic transformations linearize comparisons of age schedules or mortality so that standard statistical procedures are suitable. Applications of age, period, and cohort analysis are not always routine; external constraints are required, in the form of theoretically based and mathematically expressed age patterns of mortality, in order to distinguish effectively between period and cohort effects. A set of models of age patterns of mortality that are based on cohort as well as period experience could be constructed with useful applications. With fertility analysis the conventional approach is much less suitable. Once goal directed behavior is introduced, empirical examinations must be based on theories or assumptions about how such goals are formulated and pursued. Conventional analysis might suffice only if one is prepared to accept the assumption that all pertinent goals and strategies are formulated before the initiation of childbearing and remain unaffected by subsequent events. This assumption is untenable for modern developed populations and the forms of analysis appropriate to age period cohort investigations of fertility will have to develop along with theories of reproductive behavior.