A survey of 713 ethnically diverse university freshmen (463 Latino, 167 Asian American, 54 African American, 29 European American) assessed reasons for attending college, ethnic identity, family interdependence, and college adjustment. Results revealed three reasons for attending college not reported in previous research: to help one's family, to prove one's self-worth, and because of encouragement. Attending college to help the family was stronger among students from lower socioeconomic status backgrounds. Ethnic identity and family interdependence contributed positively to some reasons for attending college, but did not mediate ethnic differences; with cultural factors and socioeconomic status included as predictors, ethnic minority students still gave greater importance to family oriented motives than did European Americans. Career/personal and humanitarian motives contributed positively to college adjustment.