In the mid-1990s HIV/AIDS transitioned from a terminal illness to a chronic disease because of medical advances. In this qualitative study the author examines how people incorporate the HIV/AIDS identity into their selves at three points in time. Findings demonstrate a five-component process, including diagnosis, postdiagnosis turning point, immersion, post-immersion turning point, and integration. In addition, the disclosure process corresponds to a particular component of incorporation. The author makes comparisons with the incorporation process of other chronic illness. Findings augment the literature on HIV/AIDS, chronic illness, and identity and have practical implications for HIV/AIDS educators.