This research note examines changes in beliefs and attitudes over a 14-year period, from 1990, when the revolution in genomic science was just beginning, to 2004, the most recent time point for which data are available. The analysis makes clear that there is no simple causal path from changes in technology to changes in values and beliefs, at least over the period of time during which we have been able to track this process. At the same time, claimed awareness about the new technology is slowly and gradually diffusing throughout the society.