When one sensory response occurs in the presence of a different sensory stimulation, the sensory response is often amplified. The variety of sensory enhancement data tends to obscure the underlying rules, but it has long been clear that weak signals are usually amplified more than strong ones (the Principle of Inverse Effectiveness). Here we show that for many kinds of sensory amplification, the underlying law is simple and elegant: the amplified response is a power law of the unamplified response, with a compressive exponent that amplifies weak signals more than strong. For both psychophysics and cortical electrophysiology, for both humans and animals, and for both sensory integration and enhancement within a sense, gated power law amplification (amplification of one sense triggered by the presence of a different sensory signal) is often sufficient to explain sensory enhancement.