The Internet of Things (IoT) has transformed the way businesses and consumers collect and use data. By using disparate sets of data, companies and individuals alike can identify meaningful patterns of behavior. This new trend called "Internet of Behavior" (IoB) enables not only the evaluation of people's behavior, but also ways to modify or influence behavior. This column will provide a brief overview of IoB, how it is utilized, and how it may be useful for libraries.
Keywords: Emerging technology; Internet of behavior; Internet of things; wearable technology.