Objective: To determine appropriate terminology for addressing women in pregnancy.
Design: 100 women (aged 15-50) were asked to fill in a questionnaire using one of the six choices provided for addressing women in pregnancy.
Setting: Antenatal clinic of a teaching hospital.
Results: Preferences vary according to context but simple terms like mother-to-be and pregnant women were more popular than client, consumer and maternant.
Conclusion: No single terminology for addressing women in pregnancy wins all round approval but simple softer terms like Mother-to-be please a vast majority.