Average water regain and hair elasticity (Young's modulus) of virgin dark brown and bleached hair fibers under different relative humidity (RH) were determined. It is observed that hair water regain increases linearly with an increase in RH in the range of 40-85%; and the remaining percent of hair elasticity decreases linearly with an increase in RH in the range of 50-80%. Therefore, measurements of average hair elasticity at 50% and 80% RH, respectively, under various equilibrium times before and after cosmetic treatments can be used to evaluate effects of cosmetic treatments on water adsorption behavior of hair-improvement in hair humidity resistance or enhancement in hair moisture uptake. A Hair Humidity Resistance Factor (H(2)RF) has been defined. If R(2)HF > 1, the product improves hair humidity resistance-anti-frizz; if R(2)HF < 1, the product enhances hair water adsorption; when R(2)HF approximately 1, the product has no significant effect on hair water adsorption behavior. This method was applied to evaluate anti-frizz performance of several shampoo formulations containing Polyquaternium-10, or Polyquaternium-70, or Polyquaternium-67, or Guar Hydroxypropyltrimonium Chloride. It was found PQ-70 shampoo showed the highest H(2)RF value and the best anti-frizz performance among these tested shampoos. The results were consistent with those obtained from Image Analysis.