Recognition of trauma as a major national health problem during the past 2 decades has led to concerted efforts to combat the devastating consequences of accidental death and disability. Although many medical advancements in the care of injured patients have been achieved, trauma continues to take its toll. Unfortunately, little has been accomplished in actually reducing the incidence of traumatic events that lead to serious injury. In fact, many types of accidents are becoming more frequent. The time has come to begin treating trauma as any other disease process--that is, prevention is undoubtedly the best cure. Physicians are in a unique position to assume a leadership role in this regard. Armed with anecdotal experiences in the care of trauma victims and with factual, epidemiologic data, all physicians, regardless of specialty, should actively support legislation and changes in social values aimed at trauma prophylaxis.