Discrete emotions and persuasion: the role of emotion-induced expectancies.
DeSteno D, Petty RE, Rucker DD, Wegener DT, Braverman J.
DeSteno D, et al.
J Pers Soc Psychol. 2004 Jan;86(1):43-56. doi: 10.1037/0022-3514.86.1.43.
J Pers Soc Psychol. 2004.
PMID: 14717627
Clinical Trial.
Because specific emotions inflate expectancies for events possessing matching emotional overtones (D. DeSteno, R. E. Petty, D. T. Wegener, & D. D. Rucker, 2000), the authors predicted that attempts at persuasion would be more successful when …
Because specific emotions inflate expectancies for events possessing matching emotional overtones (D. DeSteno, R. E. Petty, …